As the domestic bottled drinking water market is experiencing increasingly fierce competition, every year there are many new brands coming into the market, but few ones are capable of opening up the market and establishing their own brand images, while most of them are wiped off in the “beverage war”. When the market is going through a price war of low profit, Nongfu Spring finds a breakthrough po
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When it comes to Nongfu Spring, one of the most impressive things that comes to people’s mind is the well-known slogan "we don not produce water. We are just porters of nature". Founded in 1996, "the porter of nature" has maintained the number one spot of the bottled water market in China for eight consecutive years since 2012. Aside from Nongfu Spring’s product quality, marketing also plays a big
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With the increase of economic income of consumers and the iteration of consumer groups, brands who want to get a firm foothold in today’s market need to find an economic growth point that fits in with their unique band features in the fierce competition. Nongfu Spring strives to seek the market take in a diversified way. Based on its fine operation, Nongfu Spring collaboratively interconnects mark
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With the increase of economic income of consumers and the iteration of consumer groups, brands who want to hold an advantage in today’s market need to find an economic growth point that fits in with their unique band features in the fierce competition. Nongfu Spring strives to seek the market take in a diversified way. As its products continues to grow, Nongfu Spring is working hard on the all-cat
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In recent years, with the change of people's consumption and health concept, sugar free drinks have become popular in consumers. Young people today tend to nurture their health in Buddhist-style. They’re willing to drink warm wolfberry tea as a health-nurturing practice, on the other hand, they refuse to give up hot pot, barbecue, snail rice noodle and other tempting goodies. Young people keeping
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It seems that the millennial generation was the real power dominating the consumption a second ago, while next second generation Z has made a glamorous debut on the stage, gradually taking the place of the predecessor and attracting attention of global brands and online media. According to the recent release of White Paper on Consumer Power of Generation Z, China holds the largest group of Generat
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The past two years have seen an increasing number of brands enter the sugar free tea drink space with new products continuously emerging on the market, which drives the development of sugar free tea drink category. Especially in the tide of consumption upgrading, the position of traditional tea drinks falls considerably, while healthy sugar free drinks become hitters with consumers. Oriental Leaf
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Recent years have seen a fast upgrade of consumer demand and an increasing requirement for products. Correspondingly drinking water enterprises are going all in on subdividing water categories. Nongfu Spring makes its debut with the launch of natural water featuring health. After that, it puts forward slogans such as "we do not produce water. We are just porters of nature", "High quality water sou
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In April 1998, a drinking water advertisement unveiled on CCTV and attracted wide attention of consumers. That is Nongfu Spring. At that time, it put forward the unique appealing that "Nongfu Spring tastes a bit sweet". As for the embodying form of creativity, Nongfu Spring created a plot with suspense to incisively and vividly demonstrate the drinking way of Nongfu Spring and at the same time put
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